11-06-2014, 04:27 PM
Consumer Behavior for Food Products in India
ABSTRACT
Consumer Behavior for Food Products in India.
primary data was collected from 326 respondents in Uttar Pradesh and National Capital
Region The relative importance of various food purchasing criteria was estimated for four
different food categories, food and vegetables; milk and milk products; food grains and
pulses; and processed foods on 1-5 scale, The present study explored the consumer behavior
for food products in India from different perspectives. People accepted the fact that their
food habits get affected with the shifting to a new region but many basic buying and
consumption behavior do not change. Some of the changes in buying and consumption
behavior of relocated people, which were observed after their settlement to a new region,
were not significantly different from the level of changes in behavior of non-moving people.
However, compared to the last 10 years, people have started preferring more healthy foods
and are willing to try out new dishes. They tend to learn cooking and eating new food items
after relocation without discontinuing their traditional food items. There is also influence of
children on the type of food items that they eat.