23-02-2013, 11:13 AM
Consumer perception towards different media options.-An empirical study of rural and urban perspective
ABSTRACT
Explained in this paper helps the marketers to focus attention on the diverse media vehicles in general and media specifically. Which are the key buying guides for the customers in urban markets. Provide insight in the formulation of further media strategy by the marketers enabling them to focus on right media choice and media mix once thing that is sure is that the media is having a dramatic impact on the consumption patterns of the consumers irrespective of their affiliation to certain geographical location rural and urban and their gender. Even in this new business environment where electronic transactions are becoming the norms. He use of other media option to document business transaction is equally important. Specifically for the rural customers indeed as per the current researches.