09-11-2012, 04:20 PM
Creativity Communication
Creativity.ppt (Size: 7.65 MB / Downloads: 51)
Creativity in Marketing
What We Create
Creating Added Value
Creativity in…
Advertising
Public Relations
Sales Promotion
Creating Added Value
Creating Attention
Example: The Need for
Interesting Advertising
Creating Deeper Connections
Example: PR - The Need for
Creativity that’s Newsworthy
Creativity in Advertising
Interest in an ad is influenced by…
Surprise (Good)
Information (Better)
Benefits (Best
Building Brand Value
Creativity Can Build Brand Values
It can Reinforce Existing Feelings
It can Create New Feelings and Attitudes
It can Add
Image and
Imagery
The Creative Department