05-12-2012, 12:24 PM
Cross-Browser Websites
Cross-Browser.ppt (Size: 589.5 KB / Downloads: 29)
SEO-Friendly Architecture
From the start:
Limit reliance on JavaScript, Flash, and images that display text
Use SEO-friendly HTML
Unique, meaningful title and meta tags
W3C compliance
Alt attributes on non-text content
Structure your content wisely & develop a corresponding URL schema early on
Register your domain for the maximum term
The Duplicate Content Trap
Repetitive content
annoys users
dilutes page equity
wastes crawler resources
looks like spam
can be an indication of content theft
As a result, search engines penalize duplicate content
Sometimes you can't entirely avoid having duplicate content on your site...
Printer-friendly pages
Same product, different color
Duplicate title & meta tags for different pages
URL-based session IDs implemented by the guy who worked on the project before you
Your boss's poor content organization skills
Minimize indexing of duplicate content using robots.txt & mod_rewrite
Black Hat & Defensive Measures
Why not use black hat SEO techniques?
Why address them now then?
Protect your site's security
Understand the competition
Learn to think like Google
Insertion & comment attacks
Content theft
Cloaking
Buying & trading links
IMPORTANT: employ common sense