14-05-2012, 12:49 PM
Customer’s perception on usage of internet banking
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Introduction
The marvelous kinds of innovation in technology
and hard line blend of it with information technology
made a paradigm shift in the banking industry.
Technology itself created its world in the globe of
human beings. Advent of Internet banking happened
in early 1990. This beginning of Internet Banking
created a phenomenal system, Internet banking.
Internet banking is a kind of systems that enable
financial institution customers, individuals or businesses,
to access accounts, transact business, or
obtain information on financial products and services
through the Internet.
Literature review
The Internet, much like the ATM that came before
it, is fundamentally a new distribution channel
through which banks can deliver traditional banking
products and services. Consumers have developed a
high degree of comfort for using remote basic banking
services, as demonstrated by the rapid proliferation
of ATMs since their introduction 30 years ago.
Initially, banks promoted their core capabilities,
namely, products, channels and advice, through the
Internet. Then, they entered the Internet commerce
market as providers/distributors of their own products
and services
Research problem and objectives
Changes in banks’ external environment, including
globalization and deregulation, have made the banking
sector highly competitive. Banks find it hard to
compete on price, and need to look at other ways to
retain customers. As customers become more sophisticated,
it becomes imperative for banks to consider
the use of technology to respond to their continuously
changing requirements.
Problem definition
The basic understanding of Internet banking has
shown the presence of a number of desired features.
Such features are broadly aimed at satisfying one or
the other of the following immediate user objectives
ease of access, up-to-date content, layout, design,
consistent themes, easy navigation, higher interactivity,
access through multiple media, higher use of
non-textual information, multiple languages and
lower cost of transaction, and thrust.