23-02-2013, 11:12 AM
Customer perception and Preference towards Branded Products. With Special Reference to Television sets
ABSTRACT
He points out that to move consumers from trial to preference, brands need to deliver on their value proposition, as well as dislodge someone else from the customer’s existing preference sets. Preference is a scale, and brand moves up, down and even off that scale with and without a vigilant brand management strategy. Pricing, promotional deals and products availability. Aristotle professed, Attaining and sustaining preference is an important step on the road to gain brand loyalty. This will help to generate more revenue, gain greater market share and beat off the competition.