24-11-2012, 03:46 PM
DAIRY MILK
DAIRY MILK.pptx (Size: 3.62 MB / Downloads: 52)
First people who made chocolate were the Mayas and the Aztecs
They drank chocolate as a bitter and spicy beverage called “xocoatl” (“bitter water”)
Chocolate played an important role in their social and religious life
It symbolized life and fertility and was also used as medicine
It was a drink for wealthy and important people
(royalty, priests, etc.)
Cocoa beans were also used as money
BENEFITS
Decrease blood pressure
Improve circulation
Lower death rate from heart disease
Improve function of endothelial cells that line the blood vessels
Defend against destructive molecules called free radicals, which trigger cancer, heart disease and stroke
Improve Digestion and stimulate kidneys
Has been used to help treat patients with anemia, kidney stones and poor appetite
PROMOTION
Strong brands are very important in the chocolate confectionery market.
Almost 80% of chocolate purchases are made on impulse.
The media mix for the campaign comprises TV, outdoor, Internet and radio.
Use of emotional appeals in advertising.
Concentrated more on TV. Advertisement.
ADVANTAGES OF PACKAGING
Protect the product from physical damage or deterioration
Display the product – good graphic design and shape is important.
Attracting customers
Improved efficiency
TARGET MARKET
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.