09-05-2014, 04:58 PM
DEODORANT MARKET IN INDIA
DEODORANT MARKET .pptx (Size: 72.09 KB / Downloads: 15)
INTRODUCTION
FIRST DEODORANT IN INDIA- 1996
REXONA by HUL –”need to smell good”
Growing at 20% yearly
Major Players
Total size of the market- Rs. 1500 Crore , Growing at 40% per annum
Most Popular Brands For Men:
Axe
Park Avenue
Wild Stone
PlayBoy
Nivea
Most Popular Brands For Women:
Nike
Fa
Spinz
Dove
Nivea
Reasons for Future Growth
Rise in consumer awareness- personal hygiene
Rising income levels
Continuous innovation- Ex: Dove, Nivea
90% of the market – mass segment (Rs. 125-175)
Rising rural penetration – deepening distribution network
Demand for safe and organic compounds