02-05-2013, 01:13 PM
STUDY OF WAREHOUSE MANAGEMENT OF TELECOM INDUSTRY IN MAHARASHTRA & GOA WITH REFERENCE TO AIRCEL LTD
STUDY OF WAREHOUSE.doc (Size: 2.07 MB / Downloads: 59)
INTRODUCTION OF TELECOMMUNICATION
The word telecommunication was adapted from the French word telecommunication. It is a compound of the Greek prefix TELE, meaning 'FAR OFF', and the Latin COMMUNICARE, meaning 'TO SHARE'. Telecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals, drums or semaphore. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as e-mail and instant messaging, is just one of many examples of telecommunication.
HISTORY OF GSM
The Group Special Mobile (GSM) was created in 1982 by European Conference of postal and Telecommunications Administrations (CEPT) with the objective of developing a standard for a mobile telephone system that could be used across Europe. In 1989, GSM responsibility was transferred to the European Telecommunications Standards Institute (ETSI).The phase I of the GSM specifications were published in 1990. The first GSM network was launched in 1991 by Radiolinja in Finland. By the end of 1993, over a million subscribers were using GSM phone networks The growth of cellular telephone systems started in the early 1980s, particularly in being operated by 70 carriers across 48 countries.
The Global System for Mobile communications (GSM: originally from Group Special Mobile) is the most popular standard for mobile phones in the world. GSM service is used by over 2 billion people across more than 212 countries and territories. The ubiquity of the GSM standard makes international roaming very common between mobile phone operators, enabling subscribers to use their phones in many parts of the world.
From the point of view of the consumers, the key advantage of GSM systems has been higher digital voice quality and low cost alternatives to making calls such as the Short Message Service (SMS).
The advantage for network operators has been the ability to deploy equipment from different vendors because the open standard allows easy inter-operability. Like other cellular standards GSM allows network operators to offer roaming services which mean subscribers can use their phones all over the world.
GSM is a cellular network, which means that mobile phones connect to it by searching for cells in the immediate vicinity. GSM networks operate in four different frequency ranges. Most GSM networks operate in the 900 MHz or 1800 MHz bands. Some countries in the Americas (including the United States and Canada) use the 850 MHz and 1900 MHz bands because the 900 and 1800 MHz frequency bands were already allocated.
TELECOMMUNICATIONS STATISTICS IN INDIA
India has the fastest growing telecom network in the world with its high population and development potential. Airtel, Idea, Reliance, Tata DoCoMo, BSNL, Aircel, Tata Indicom, Vodafone, MTNL, and Loop Mobile are other major operators in India. However, rural India still lacks strong infrastructure. India's public sector telecom company BSNL is the 7th largest telecom company in world.
Telephony introduced in India in 1882. The total number of telephones in the country stands at 960.9 million, while the overall teledensity has increased to 79.28% as of May 31, 2012. and the total numbers of mobile phone subscribers have reached 929.37 million as of May 2012. The mobile tele-density has increased to 76.68% in May 2012. In the wireless segment, 8.35 million subscribers were added in May 2012. The wire line segment subscriber base stood at 31.53 million.
Indian telecom operators added a staggering 227.27 million wireless subscribers in the 12 months between Mar 2010 and Mar 2011 averaging at 18.94 million subscribers every month. To put this into perspective, China which currently possesses the world's largest telecommunications network added 119.2 million wireless subscribers during the same period (March 2010 - March 2011) - averaging 9.93 million subscribers every month (a little over half the number India was adding every month). So, while India might currently be second to China in the total number of mobile subscribers
THE DOT AND THE PRECURSOR TO REFORM
In one of the earliest steps towards reforms and boosting indigenization efforts, the government set up the Centre for Development of Telematics (C-DOT) in 1984 with the objective of initiating and managing research in the switching and transmission segments. Subsequently, the government separated the Department of Post and Telegraph in 1985 by setting up the Department of Post and the Department of Telecommunications.
In 1986 two new public sector corporations. The Mahanagar Telephone Nigam Limited (MTNL) and the Videsh Sanchar Nigam
Limited (VSNL).were set up under the Department of Telecommunications (DoT).
The MTNL, which was carved out of the Dot, took over the operation, maintenance, and development of telecom services in Bombay and New Delhi. The VSNL was set up to plan, operate, develop, and accelerate international telecom services in India. The government created the corporate organizations in orderto allows decision making autonomy and flexibility and facilitates public borrowings that would not have been possible under a government framework. However, policy formulation, regulation, and several key decision areas remained with the DoT.
A new organization, the Telecom Commission, was created in 1989 with a wide range of executive, administrative, and financial powers to formulate and regulate policy and prepare the budget for the DoT. The Telecom Commission had four full-time members’ managing technology, production, services, and finance and four part-time members representing the Planning Commission, Department of Finance, Department of Industry, and Department of Electronics. The creation of the MTNL, its subsequent operations, and the relationship of the personnel employed in the MTNL to their counterparts in the DoT raised questions about the organizational structure most suited for this sector. Therefore, in 1991, upon government initiative, the high-powered Athreya Committee submitted a report on the appropriate organizational structures for this sector.
ABOUT AIRCEL
Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million. Aircel is a pan India operator with a presence across 23 circles. The company offers voice & data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS). In addition to providing premium internet access solutions to facilitate data intensive live streaming applications, the company has also paved the way to be amongst the first to offer 3G and 4G LTE services to customers.
Aircel successfully bid for 3G licenses/ spectrum in 13 states, (Andhra Pradesh, Karnataka, Tamil Nadu, Kolkata, Kerala, Punjab, Uttar Pradesh (East), West Bengal, Jammu & Kashmir, Bihar, Orissa, Assam and North East), with BWA licenses/ spectrum also obtained in 8 of these states. Aircel’s 3G rollout has been the fastest roll out ever in the Indian Telecom Space. Aircel is optimistic about the data bundling in its key markets. Tamil Nadu, being the strongest circle with spectrum in 900MHz, 3G and BWA and in incumbent circles where the company is strong in voice, will now starts adding data bundles.
In 2006, Aircel was acquired by Malaysia’s biggest integrated communications service provider Maxis (Maxis Communication Berhard) and is a joint venture with Sindya Securities & Investments Pvt Ltd - Maxis holds 74% equity in the company.
MISSION STATEMENT
We are conditionally committed to exceeding our customer’s expectations. we will provide network and services that are innovative and reliable, allowing our customers any time anywhere communications. we will attract, develop and retain an exceptional team of people. We are committed to enhancing the quality of real life in the community in which we operate. We will meet the financial expectation of our shareholders.
BACKGROUND
Competition in the new millennium is across Supply Chain, not individual companies. He central aim of any business is to have the right product in the right quantities, at the right place, at the right time at the minimum cost. This is in turn translated into the interrelated issues of customer satisfaction, Inventory management and flexibility. Customer satisfaction to a high degree is dependent on the flexibility of the supply chain. This means that its ability to respond to changes in demand, Other Telecom Service Providers in Maharashtra & Goa like Idea, Airtel, Vodafone, Reliance Communication, TATA Docomo, Uninor, and etc. have alos introduced Same Practice to meet the challenge of the heightened competition.
The concept of SCM involves the application of State of the art IT tools such as MS Office, Internet, Intranet, ERP (SAP Applications) that greatly help organization to simultaneously improve customer service and reduce inventories across the chain, The Warehouse Management System works collaboratively with customers, suppliers, trading partners and Third Parties to change the way operations are viewed, Performed & Measured. As today’s Companies focus on gaining economics and competitive advantage throughout the entire product life cycle this can be best achieved through leveraging of effective SCM across the entire enterprise. Against this background this project was implemented for the benefits of the organization, with a view to help the organization to improve their productivity and competitive performance in the emerging market through the effect application of Warehouse & Logistic Management principles and practice.
NEED FOR SCM
If the last 10 years have taught us anything, it's that personal connection and communication are here to stay. While many social scientists posited theories that technological devices and the internet would eventually alienate people from one another, the exact opposite has come to pass. Each new technology-from cell phones to social networking-has sought to bring us closer together and communicate with our neighbour, our friend, or our business associate more effectively. Word travels at the speed of a mouse click and if you are not ready for it, your competition will be.
This increased communication speed has highlighted the need for supply chain management systems more than ever before. There was a time when supply chain improvements were focused on predicting consumer demand and lowering operational costs. Nowadays, it is so much more than that. Today's chain management systems have been proven to increase a company's visibility across their supply chain network, helping senior decision-makers come to more informed decisions and react much more quickly to changes in the marketplace.
Supply chain technology plays a huge role in keeping an eye on production, cost, and delivery. These software systems create a network of collected data, organizing scattered parts into a cohesive whole. Once your various vendors and internal departments connect, your customers and your bottom line will reap the benefits.
Companies increasingly are becoming aware that their opportunity to having a competitive edge in business can come through supply chain. In the case of companies operating on global scale, supply chain strategies drive operational efficiencies and affect the bottom line. Unlike technology or other core areas affecting business, Supply chain is always in a dynamic mode. Project managers who head supply chain projects are often faced with lot of challenges and issues to over come all through the project. In this topic we air to discuss a few practical problems and road blocks faced in implementing and operations of Global supply chain projects.
PROJECT SCALE & SPAN OF CONTROL
Often projects are rolled out on global scale involving multiple countries and locations with all sites scheduled to go live around same timelines. The Project managers and sponsors would be located in one country and physically it becomes impossible for project managers to keep running to all locations and be available to concentrate on all sites. Yes project teams are formed at regional country level. However if the project planning, design and control lies with one office or a single person or a team, the
rest of the project teams would become enablers and implementers resulting in the dilution of energy and focus. The core project team resources cannot spread themselves thin to attend to all sites and hence the biggest or the most important locations get attention while the others suffer due to lack of focus.
Supply chain projects involve technology implementation including infrastructure and software. They also involve multiple logistical modules involving transportation, international freight and warehousing etc.
Span of control over project implementation is very important in case of logistics projects involving multiple channels and external and internal agencies. Project managers at best can concentrate on rolling out the project in one country depending upon the number of sites and the logistical components involved.