26-07-2012, 04:13 PM
Distribution Network of HUL
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Introduction
Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake.
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbor and it began an era of marketing branded Fast Moving Consumer Goods (FMCG). Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. The company claims that two out of three Indians use its many home and personal care products, food and beverages.
Products of HUL
Network of HUL
• 7,500 distributors serve
– 4,000 Redistribution stockiest
• 35 C&FAs in the country
• 40 manufacturing plants - 2 million square miles territory
• 6.3 million retail outlets
• About 250 million rural consumers
Distribution Network
Project Streamline
• HUL initiated a Streamline initiative in 1997- cater to the needs of the inaccessible market
• Focuses on extending distribution to villages with less than 2000 people
Project Shakti
In 2001, with partnership of self help group of rural women & covers 5000 villages in 52 districts in different states.
SHAKTI targets small villages with the population of less than 2000.
Providing health & hygiene education through shaktivani program.
Now SHAKTI has been extended 80,000 villages in 15 states with 45,000 women entrepreneurs & generating Rs.700-1000 per month to each woman
Lifebuoy swasthaya chetna
Life boy swasthaya chetna (LBSC) is a rural health& hygiene initiative which was started in 2002.
LBSC was initiative in media dark villages in (UP, MP, Bihar, Orissa) with the objective of spreading awareness about the washing hands with the soup.
Being India's leading personal wash health brand Lifebuoy saw a role for itself in propagating the massage of hygiene & health in village
LBSC is multi-phased activity which works towards effecting behavior change amongst the rural population it touches.
It target children as they are the harbingers of change in society and mothers since they are the custodians of health.
The first interaction with students is then replicated with the women and finally the rest of the community.