27-09-2014, 03:47 PM
Abstracts: Nowadays E-Advertising Directory is a popular trend among all business owners. E-advertising has emerged as one of the most powerful tool of advertising due to its global visibility, low-cost, effective performance tracking and measurement. Advertising directory is an online business directory which provides information, contact, description, Map location, SMS services, photos and videos of the organizations listed on it. There are three main actors: Administrator, Advertisers and Users. Administrator is the person who has full privilege to access and control the entire system. Advertisers are those individuals or businesses who signed up in the directory & can post listings, classifieds, events, etc. The Users are the potential users of the products (or services) posted in the directory. Electronic advertising wins a continuously growing market share out of the overall turnover of the advertising market due to its speed, wider coverage, ease of information, the ability to incorporate purchasing procedures and cover a broad number of products, direct communication and interaction with users, the low cost of advertising messages per viewer/user etc.