24-12-2009, 07:34 PM
INTRODUCTION
As corporations move rapidly toward deploying e-business
systems, the lack of business intelligence facilities in these systems prevents decisionmakers
from exploiting the full potential of the Internet as a sales, marketing, and
support channel. To solve this problem, vendors are rapidly enhancing their business
intelligence offerings to capture the data flowing through e-business systems and
integrate it with the information that traditional decision-making systems manage and
analyze. These enhanced business intelligenceâ€or e-intelligenceâ€systems may
provide significant business benefits to traditional brick-and-mortar companies as well
as new dot-com ones as they build e-business environments.
Organizations have been successfully using decisionprocessing
products, including data warehouse and business intelligence tools, for the
past several years to optimize day-to-day business operations and to leverage
enterprise-wide corporate data for a competitive advantage. The advent of the Internet
and corporate extranets has propelled many of these organizations toward the use of ebusiness
applications to further improve business efficiency, decrease costs and
increase revenues - and to compete with new dot.com companies appearing in the
marketplace.
The explosive growth in the use of e-business has led to the
need for decision-processing systems to be enhanced to capture and integrate business
information flowing through e-business systems. These systems also need to be able to
apply business intelligence techniques to this captured-business information. These
enhanced decision processing systems, or E-Intelligence, have the potential to provide
significant business benefits to both traditional bricks-and-mortar companies and new
dot.com companies as they begin to exploit the power of e-business processing.
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