01-09-2014, 01:15 PM
ON RESEARCH METHODOLOGY
RESEARCH.pptx (Size: 648.58 KB / Downloads: 11)
Why Segmentation
To know about the psychology of customer.
To identify the homogenous groups in market.
To full fill the needs & requirements of customer.
To manage the production volume accordingly customer taste & choices.
To survive as a market king among selected homogenous groups Why segmentation
How can we segment the Market
First we have to select the base of segmentation.
Develop a questionnaire on behalf of the base of segmentation.
Choose a specific place to survey about segmentation.
Distribute the questionnaire among the population.
Take the preference of customer through questionnaire.
Store the data on excel.
CONCLUSION
After all these we can able to Identify the homogenous groups in the market.
Segmentation is very useful technique for establish the business from place to place and population to population.
If we are businessmen we can easily identify our market and can be full fill the requirements of the target population /customer.