16-08-2012, 02:26 PM
EFFECT OF ADVERTISMENT ON BUYING OF HONDA STUNNER
WITH REFERENCE TO SURAT CITY
EXECUTIVE SUMMARY
This project report is preparing for partial fulfillment of understanding the research subject. The object in which the matter will theoretically describe and students will gain practical knowledge from the course. The project will help us improving individual skills and will make us responsible to do work more effectively.
This project is made for the automobile industry so first the information of industry, company and dealership includes the following points: -
1. introduction of the industry
2. introduction of the company
3. profile of the company
4. history of the dealership company
Our prime object is to know “EFFECT OF ADVERTISEMENT ON BUYING OF HONDA STUNNER WITH REFERENCE TO SURAT CITY”
From our project, we prepared the findings and analysis on the basis of the collected data. We had survey 119 respondents but out of 119 we found 19 biases, so we consider 100 respondents. We get the responses from the different aged group from different area of Surat. Automobile industry and Honda Company has good potential market to increase market share, because of many citizen of Surat city are able to pay for bike and requirement is also there.
Objectives
There are number of objectives but from them few are as below.
• To study the effectiveness of advertisement on customer with respect to Stunner Bike.
• To know the opinion of the customers about the advertisements.
Limitation
There are number of limitation but from them few are as below.
• The time period allotted for the study i.e. 1 month is a short period for completing the every attitude.
• It may be possible that some of the respondent may furnish wrong bias data.
• Sample size here consider is of 100 respondent. Which may be small for detail analysis and as we know as large as the sample size more accurate result.
Research methodology
Kerlinger: research design is the plan, structure, and strategy of investigation conceived so as to obtain answer to research questions & control variance.
I used descriptive research methodology, and I take 100 sample sizes with reference to Surat city.