12-12-2012, 12:44 PM
ICICI Journey 1955 to 2004
ICICI Bank Corporate Presentation.ppt (Size: 7.23 MB / Downloads: 147)
ICICI Prudential Life Insurance:
ICICI Prudential Life Insurance Company is a 74%:26% JV between ICICI & Prudential plc.
Began operation in Dec-2000. Today has 2,074 branches and over 225,000 advisors.
ICICI Prudential has an advisor base across the length and breadth of the country, and also partners with leading banks, corporate agents and brokers to distribute it’s products
Offers a range of product for every stage of customer life stage- Child plans, Insurance solutions to individuals, savings & wealth creation, Retirement Solutions, Group Insurance solutions.
Tagline- “We cover you at every step in life”.
ICICI Prudential has maintained its dominant position among life insurers for the past 8 years.
ICICI Lombard General Insurance:
ICICI Lombard General Insurance Company Limited is a 74:26 joint venture between ICICI & Fairfax Financial Holdings Limited
Received regulatory approvals to commence general insurance business in August 2001.
Comprehensive product line:
a. Business Solutions- Machinery, Boiler, Inland transit insurance etc.
b. Project Solutions- Erection risk, performance guarantee, contractor’s plant & machinery.
c. Rural Solutions- Tractor, weather insurance.
d. Travel Insurance- Domestic travel, Overseas travel.
E. Motor Insurance- 2 & 4 wheeler.
All these policies can be brought online- “Go green buy Online”.
Brand Positioning Strategies
ICICI Lombard:
1) Very Simple Strategy by tapping the rural market against the urban market.
2) Tie ups with various dairy companies and banks.
ICICI Prudential:
1) Launching of new policies which guaranteed income at very low risks.
2) Continuation of life insurance policies which offered insurance also in the scenario where there was break in the premium.
3) Feel good factor for the strata of the people nearing retirement.