26-06-2012, 02:31 PM
Entrepreneurship Development -Business Plan
Entrepreneurship Development.docx (Size: 76.41 KB / Downloads: 44)
Executive Summary
Custom PCs aims to offer its customers the flexibility of a custom built computer while providing a friendly and personal shopping experience. Unlike its competitors, Custom PCs® will give each customer a personally tailored computer based on their particular needs, so that customers will not have to pay for what they don’t need. By carefully analyzing a customer’s needs and preferences, Custom PCs can provide a perfect fit based on the customer’s intended uses, and the computer will be built instantly in the store. Custom PCs also aims to assist the elderly and less informed computer shopper to make their shopping experience as pleasant as possible.
With technology growing rapidly and a large generation still knowing so little about computers, there is a strong need for personal computer shopping. With specialized technology and graphic and speed intensive PC games and software, the lack of power in shelf bought computers calls for a more needs based method of computer shopping. One that doesn’t require the consumer to spend more money than necessary on features he or she will never use. Because computers have so many uses, many consumers spend a lot of energy trying to find an affordable computer that will do what they need, and no more. Custom PCs® will compete well in our market by providing the leading edge in computer technologies, high-quality, reliable machines built by competent, certified technicians, by delivering the highest quality in customer support while offering a friendly and pleasant atmosphere at competitive prices, as well as building a strong reputation with clients through unmatched service and customer satisfaction.
Company Description
Mission
In this day in age, computers have too many different uses for consumers to purchase computers intended for a general market.
Technology changes rapidly, and so do the prices. Often consumers end up paying too much for a computer either due to lack of knowledge or lack of options. Most computers available off the shelf today have more features than some would ever use, especially the elderly. With an all custom PC store, a person with little or no knowledge in computers can purchase a totally new and reliable computer personally suited just for them and spend the least amount of money possible. This method of computer shopping would offer the advantages of a shelf bought computer, such as warranties, quality, and reliability. And with a more personal than ever customer relationship and premium customer service, customers know they will have a reliable support service to go to if they have a problems or questions about their product. No more calling a technical support hotline or sending computers back to the manufacturer.
Industry Analysis
Description of Industry
The personal computer industry is a vast and rapidly growing market. With very few, if any, businesses offering our services, there is little or no competition in the custom computer niche. However, we will have to compete on some level with off-the-shelf retailers. Personal computer sales have been expanding since the 1980s, and further growth in the industry is almost guaranteed.
Trends
Older baby boomers are beginning to buy computers, especially for basic functions such as banking and emailing. In addition, gaming is becoming very popular among the younger generation.
Strategic Opportunities
Off the shelf computers do not meet the needs for these groups. Custom PC will take advantage of these unmet needs while redefining the standards of computer retailing.
Target Market
Our target market is any potential computer buyer. While our services may appeal most to the less informed shopper and gaming community, our target market will remain broad, because every consumer can benefit from a custom computer. This includes professionals using processor and graphic intensive software, or anyone that uses any kind of specialized application.