31-05-2012, 04:15 PM
Escorts tractors
Escorts tractors.ppt (Size: 236.5 KB / Downloads: 281)
Intoduction
Escorts started in the year 1944
When two brothers Mr H.P Nanda and Mr. yogi Nanda launched a small agency house, Escorts Agent Ltd in Lahore.
Escorts is the second largest producer of tractors in india after mahindra & mahindra.
Escorts company has its famous heart institute .
History Of Escorts
1947 After partition , from the registerd office of the company was shifted from Lahore to Delhi
The name of the company was changed from escorts pvt.ltd to escorts ltd.
1959 the company manufactured motorcycles, tractors, automotive parts , agricultural implements,x-rays equipment etc….
1959 the company entered into technical collaboration agreement for manufacture of gears for escorts tractors with moto import company, Poland.The company has its existing plants at faridabad, in an area of 23 acres of land.
1979, the company entered into an agreement with Andhra Pradesh scooters ltd and produce rajdoot motorcycles in their plant at Hyderabad
1891..in this year ,escort launched its first tractor known as escorts 355.
OBJECTIVE
To assess satisfaction level of customer regarding fuel efficiency.
To know satisfaction level regarding quality, maintenance etc
To assess whether customers are satisfied with price of the farmtrac tractors
To know influencing factor to purchase the farmtrac tractors
Conclusion
1.This project is based on the study of “ consumer perception about farmtrac tractors”.
2 . The market of farmtrac tractor is prosperous and customer perception is good.
3. Hydraulic leakage,hydraulic not lifting proper load are the few problems which occur in farmtrac.
4.Company is facing a stiff competition from mahindra & mahindra, swaraj, sonalika etc