11-04-2014, 12:26 PM
Exploring Corporate Strategy
Exploring Corporate .ppt (Size: 1.09 MB / Downloads: 19)
Samsung Strategy in India
Aggressively hawking flip-tops and clamshells with polyphonic ring tones and colour screens.
Nationwide distributor and retail presence in the domestic consumer durables market.
Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, World’s Best Mobile Phone in the Indian market.
Set up a handset manufacturing facility in India
What is SWOT Analysis
It is a non-financial planning tool.
It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).
The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.
Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.
Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.
What it pays to be a business SWOT?
Putting your firm under the SWOT magnifying glass may work wonders If you think your business could be doing better, why not try a SWOT analysis?
SWOT stands for Strengths, Weakness, Opportunities and Threats
By putting your firm under the
magnifying glass in such
a fashion you may find the
way to grow your company
or increase your earnings.
Strengths of Nokia
Strength of the corporate brand.
Complexity improves its Competitive position
Design, the branding and the technology
Backwards compatibility - protection from a Japanese onslaught
Lending personality to its products (fashion statement)
Effective advertisement and market communication
Not only a tool for business but being an item of everyday convenience
Threats of Nokia
Biggest threat - “complacency”
“Inflection point” - a disruptive technological change
New competitors with different skills and potent brands challenge
3G will increasing competition between suppliers
Cheaper midrange models from Motorola and others