01-01-2013, 04:45 PM
FACE FRESH GEL
FACE FRESH GEL.pptx (Size: 118.16 KB / Downloads: 23)
A gel that can be applied to face for freshness.
Made of lemon and Vinegar so no side effects of using the product.
Agent used to convert to gel is having neutral pH so no harm to skin.
Benefits
Our product is for anyone who wants to look fresh and feel fresh by applying natural and high quality gel on the face without using water to cleanse at any time and place.”
Ease of applying.
Ease of carrying.
No need to cleanse the face with water after applying like in case of face wash.
Feeling of freshness.
Launch of the product-Face Freshener Gel
The challenge
The product is unique and has got potentials to successfully sustain in the market but there are certain constraints to be considered such as marketing and seeking help with defining and executing a marketing approach during the critical start-up phase of the project.
THREAT
Face washes available in the markets.
Foreign domestic skin care giants.
Distributors and retail strategy
Distributors are recruited according to the target segments and channel of distribution.
The distribution margin is fixed at 2.5%
Online retailing is done through 2 different retail websites that demonstrates the features of the product.
Initially 15 traditional retail outlets in the form of super markets are distributed with the product