05-05-2012, 12:56 PM
FMCG capacity expansion
FMCG Capacity Expansion.docx (Size: 2.51 MB / Downloads: 89)
Heinz India Private Limited
Heinz India is a subsidiary of H.J. Heinz Company. It is started in year 1994 by acquiring Glaxo’s Family Product Division. It includes products like Complan and Glucon D nutritional drinks and Farex infant / nutritional brand. In India, company is having head office in Mumbai. It has four branches at Mumbai, Delhi, Kolkata and Chennai. Company has two factories at Aligarh (Uttar Pradesh) and Sitarganj (Uttarakhand) with five co-packers who pack or manufacture products according to company’s recipe. Heinz India has approximately 900 employees, in which around 350 are management staff.
Heinz’s Mission and Values
Company’s Mission
“As the trusted leader in nutrition and wellness, Heinz - the original food company - is dedicated to the sustainable health of the people, the planet and our company”
Company’s Values
• Team Building & Collaboration – “We embrace great ideas from everywhere and everyone and respect all individuals.”
• Innovation – “We spot consumer and customer needs and meet them with simple, creative solutions.”
• Vision – “We define a compelling, sustainable future and create the path to achieve it.”
• Results – “We deliver on commitments, take accountability and balance the short- and long-term.”
• Integrity – “We always tell the truth, act with the highest ethical standards and ensure that our products are of the highest quality.”
D. Heinz India Private Limited, Sitarganj
At Sitarganj factory, main products manufactured are whole range of Complan nutritional drinks and Glucon D energy drinks.
Complan
The COMplete PLANned Food is a premium health beverage fortified with 23 vital nutrients in balanced proportion including 100% Milk Protein to help children maximize their growth potential. Complan is a nutrition expert in the category and its formulation is designed as per Indian RDA.
Complan has 18% protein, which is very critical for the growth of your child. All the protein is Milk Protein (100% Milk protein) which is one of the best proteins for growth. Complan’s 23 vital nutrients include key nutrients such as essential fatty acids, iron and iodine which help in your child’s mental development.
Capacity of Complan is 120 ton per day. Its production includes raw material handling, manufacturing, packaging and warehousing. For packaging, there are three Rovema machines and one jar filling machine.
Competitors
Glaxosmithkline (GSK) with four brands: Horlicks, Boost, Viva and Maltova
Cadbury: Bournvita