07-12-2012, 03:02 PM
GENERAL MOTORS INDIA: BANKING ON BRANDS RATHER THAN PARENT COMPANY
GM India Brands.pptx (Size: 623.35 KB / Downloads: 22)
General Motors
General Motors Company Commonly Known As GM, Formerly Incorporated (Until 2009) As General Motors Corporation, Is An American Multinational Automotive Corporation Headquartered In Detroit, Michigan And The World's Largest Automaker, By Vehicle Unit Sales, In 2011.
Strengthening Dealer Relations
The story of Matiz
car with high quality & low cost
Matiz attracted society
Daewoo’s financial crisis
Wiping out of the brand from India
Parent company in US filing for bankruptcy
To keep up the faith in the company
Maruti – Car of common Indian citizen
Aggressive Advtg.
Aggressive communication strategy
A new advertising campaign
“There for you. There for India”
Karl convince the Indian customers, dealers, franchisees
Reactions from Industry Experts, Analyst & Market Observer.
GM’s filing for Bankruptcy
GMI’ Tavera was a choice of only transport and tourism. Despite this GM launched its cost Chevrolet Cruze at cost of 12 lakh-15 lakh rps
Analysts have doubt about Chevrolet Cruze attracting more number of Indian customers with such heavy prices.