15-12-2012, 06:48 PM
GOLI VADA PAV No.1
1GOLI VADA.ppt (Size: 192 KB / Downloads: 49)
BRIEF HISTORY
Goli Vada Pav is a fast food chain, well spread across Mumbai and other suburbs
Founded by S. Venkatesh and Shivadas Menon.
It has a core team of professionals operating at various levels of business.
5 KEY PARAMETERS FOR ANALYSIS
Arena
Vehicle
Differentials
Staging
Economic Logic
PROMOTERS
Venkatesh Iyer (CEO)
Key Responsibilities : Business strategies & shaping the vision of brand GOLI. 18 years of experience in corporate consultancy, franchisee chain and retail chain models.
Shivadas Menon (CFO)
Key Responsibilities : Funds, retails and supply chain management. 14 years of experience in corporate finance.
GOLI MISSION
To provide standardised ethnic fast food in clean and hygienic conditions to mobile Indian masses at economic pricing
WHY VADA PAV
It is an ethnic fast food
You cannot flip 50 dosas in 5 minutes but you can fry 50 pieces of vada in the same amount of time.
It is mobile and has a universal appeal to it
WHEN AND WHERE IN MUMBAI
First outlet was opened in Kalyan, on February 12, 2004.
Currently, in almost all central line suburbs
Located near railway station, school, college or a busy place
PRE-ESTABLISHMENT STUDY
Analyzed 100 different varieties of vada pav for taste and hygiene, and selected most popular one
Basic 18 ingredients were identified and quality parameters for each of them were set and maintained
EXPERTS ON BOARD
A well known academician, Dr. Ramprakash Nair is associated with the training of Goli staff and franchisees
An experienced chef has been recruited for taste, quality and hygiene control