22-11-2012, 04:34 PM
Consumer Preference and Buying Behaviour towards Washing Machines and Refrigrator
Consumer Preference.pdf (Size: 181.93 KB / Downloads: 75)
REVIEW OF LITERATURE & PROBLEM
STATEMENT
As I would find any Project Report on the topic consumer
behaviour towards Washing Machine and Refrigerator. So, I consult
Indian Journal of Marketing of last year for latest information.
Topics of various author are as follows :-
“Consumer Behaviour & Marketing” by Swasti Soni
“Brand preference of Talcum Powder” by Dr. G.S. Ganesan
“Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana
Reddy & Mr. Rajarashmi
“Knowing the Customer” by Dr. Deepak Raj Gupta.
PROBLEM STATEMENTS
This Research is mainly dealt with knowing purchase and
post purchase behaviour.
This Research is focuses on product output which customer
get from the product.
This Research is also focus on changing preference of
customers because in today’s time there are so many best option
for customer for every electronic product.
This Research also studies that product are reaching up to
the expectation of customer or not.
A electronic product company differentiate its product on
different grounds. So we study that, for which qualities company is
advertising, those features that product have or not.
RESEARCH METHODOLOGY
TYPE OF RESEARCH DESIGN
The project will certain the drivers Consumer Behaviour and
to find the factor which affect purchase of Washing Machine &
Refrigerator.
The Research divide into two parts : -
exploratory research to find the various drives of consumer
behaviour
conclusive research to find the factor affecting the purchase.
EXPLORATORY RESEARCH
The universe define as comprising of people who had avail,
purchase for Washing Machine & Refrigerator. Exploratory
Research aimed at finding out the drivers of consumer behaviour.
CONCLUSIVE RESEARCH
Conclusive Research consisted of Administer Survey through
questionnaire. The questionnaire mainly had closed end questions.
The Final Questionnaire consisted of questions based on factors
affecting the consumer behaviour.