20-08-2012, 04:46 PM
Good Knight Brand
Good Knight.pptx (Size: 2.74 MB / Downloads: 87)
Introduction
The good knight brand was launched by Transelektra Domestic Product Limited(TLDP) in 1984.
But after a few years it formed a strategic alliance with godrej sara lee, a fortune of 500 consumer product giant to create a formidable products. Good knight is the only fully entrenched brand in GODREJ HOSEHOLD PRODUCTS with significant presencein all the formats.
Good knight grew from strength to strength launching Mats followed by Liquid Vaporisers, coils, lotion sand aerosols. There is a stark difference between Good knight and other brands in this category.
Every other brand talks of killing mosquitoes; Good knight feels it simply needs to state that it protects against them. Good knight enjoys enormous equity with consumers.
Starting with its 'great nights begin with Good knight' to‘ protecting happy moments,' the journey has resonated with adeep understanding of consumer needs.
GOOD KNIGHT CARE RANGE
1)GOOD KNIGHT SILVER MATS
-Launched in 2003, with contemporary packing, superior technology and using a high decibel campaign. Constitutes 62% of silver mat market-Pioneer in mats-Come is two packages of 30 mats and 100 mats.
2)GOOD KNIGHT COILS
It commands 50% of the coil market-the only coil with fragrance-largest selling 12 hour coil in the country.
3)GOOD KNIGHT SILVER POWER
Widest range of refills and machines-silver wick for consistent release of active-fastest growing refill brand