07-07-2014, 10:24 AM
HOTEL INDUSTRY
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OVERVIEW - HOTEL INDUSTRY
Started in 16th Dec 1903 by J.R.D. Tata
Established itself as one of the premier hospitality bodies in India today
62 hotels in India and abroad
known for providing world-class personalized service to its guests while keeping in mind the traditions and heritage of India
These brands have been classified as Luxury, Business and Leisure Hotels.
Revenue of Rs. 590 crores
Follows the TBEM model
MARKET MIX – 4 P’S
Rooms
Standard, Superior, Deluxe, Luxury, Club & Suites
Rooms differ according to segment, location & view
The total room capacity across all destinations is 8000 +
SWOT ANALYSIS
OPPERTUNITIES
Increase its market share by expansion
Strengthen the brand image
Easier for it to enter new destinations and set up hotels
Use revenue earns to establish new hotels
Recruitment of employees will not be difficult
Development of the Travel and Tourism Industry
SWOT ANALYSIS
STRENGTHS
Brand name, brand image & major market share
Location
Covers three segments
Standardized good quality in all locations
Provides employment to many people
Revenue for the travel and tourism industry
Adopted the TBEM model
Caters to the upper middle class and upper income segment
One bad experience
Decision making process is also slow
Maintenance and running costs is high
Huge tax it charged to customers