19-11-2012, 12:50 PM
HUL
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COMPANIES PROFILE
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods.
With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.
DISTRIBUTION NETWORK
The operations involve over 2,000 suppliers and associates.
HUL's distribution network, comprising about 7,000 redistribution stockiest.
6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers.
The products of HUL are manufactured in 40 factories across India.
HUL following the concept of holistic marketing:
HUL is focusing on health & hygiene education, women empowerment, and water management.
It is also involved in education of special or under privileged children, care for the destitute and HIV-positive, and rural development.
HUL has also responded in case of national calamities / adversities and contributes through various welfare measures,
HUL is also running a rural health programme – Lifebuoy Swasthya Chetana.
The programme endeavors to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence.
It has already touched 84.6 million people in approximately 43890 villages of 8 states. The vision is to make a billion Indians feel safe and secure.
Ponds age miracle:
“Candlelight dinners, long drives and the sound of saxophones will be part of your lives, once again.
The smell of love in the air, the feeling of your heart skipping a beat, once again.”
The FMCG major promised to bring romance back into the 35-plus woman's life with a new look courtesy Pond's Age Miracle.
CONCLUSION
HUL is basically related to the FMCG product
HUL objective give to the consumer
Satisfaction
HUL project’s SHAKTI base on health and education