24-05-2010, 10:04 PM
27-05-2010, 09:23 PM
CUSTOMER SATISFACTION & BUYING BEHAVIOR OF HEROHONDA
Objectives of the study: -To know the customers expectations towards hero Honda -to find out the customer opinion regarding Various aspect of the bike. -To give the appropriate suggestion to the company regarding the performances The brand identity This brand is the visual expression of the ought and the action it conveys to everyone the intention to constantly inspire the confidence CONSUMER BUYING BEHVIOUR The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispose of goods, service, ideas, or experience to satisfy their needs and desires. The customers are responding to Influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money Target audience: -Karizma ZMR: Youngsters within the age group of 18-24, fast riders and stuntmen. -Passion Pro: Mediocre and working class -Hero Honda Pleasure: -Women of all ages and all working classes For more details, refer this pdf: http://www.scribddoc/31674068/Customer-R...Hero-Honda
01-08-2011, 10:53 AM
i want customer satisfaction in hero honda ppt
02-08-2011, 10:31 AM
To get more information about the topic "Hero honda customer satisfaction " please refer the link below https://seminarproject.net/Thread-hero-h...9#pid53079 |
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