11-03-2014, 04:29 PM
How to Perform Technical SEO Audit
Technical SEO Audit.ppt (Size: 414 KB / Downloads: 13)
What Is SEO Audit:
After designing and on page optimization of your website, a technical SEO audit is very necessary to know the future performance of the website. But the question is what is SEO audit of a website?
SEO Auditing is the virtue of websites or online users to strengthen their online relevancy and visibility to maximize quality traffic.
Accessibility
The foremost thing of a website is whether the search engines and users can access the pages of the website or not. So always make sure that your website's pages are accessible. To check the accessibility we have to go through following points:
Robots.txt
Though robots.txt file restrict search engine bots to access certain pages, it is very essential to block crawlers to crawl certain pages. So check manually or you can use Google Webmaster Tool to identify the URLs being blocked by robots.txt and be sure that your any important page has not been blocked.
Off-Page Ranking Factors
So after finishing on page auditing we will go for Offpage ranking factors auditing. Offpage plays a vital role in search engine ranking. Those factors are given below:
Popularity:
Popularity plays crucial role to gain traffic to your site. So to know your site is popular or not you have to follow the points given below:
Is your site gaining traffic
Is your site receiving backlinks from popular sites
How does your site popularity compare against similar sites