14-04-2014, 11:52 AM
How to make a “COMPANY PROFILE” (JUST AN EXAMPLE)
COMPANY PROFILE.pdf (Size: 317.99 KB / Downloads: 867)
Purpose
The main purpose for making a good “company profile” is to approach your potential
customer with your company’s strength in terms of capacity, quality, financial leverage,
and experience and to show your ability to start the business and to develop it in a
trustworthy way. The idea behind it is to convince your potential customer to rely on you by
giving him relevant information in a stage where he has to evaluate your offer. Until that
time he had only met with you, seen your brochure or found your address. He is now
looking at your quotation or offers and there may still be doubts in his mind. The “Company
Profile” increases your value compared to your competitors by influencing positively the
decision of your potential customer to start business with you. The impression a potential
customer has about your organization is strongly influenced by the way you have fulfilled
his expectations. Not fulfilling the expectations causes disappointment. Fulfilling the
expectations however is not enough. You will only score when you exceed them.
Content
The content of your company profile should include or contain introduction, company data,
structure and infrastructure. Most importantly you need to clearly and professionally
present your products, capacity, equipment, quality policy, experience, financial
statements, short and long term plans and good references. It is also professional to
present your company using a mission statement.
Presentation and size
As your “company profile” represents your company, it is absolutely essential to prepare it
professionally. This includes a good layout, no typing errors, laser printing on quality paper
and proper coloring and structuring. Of course it is entirely up to your imagination and
creativity to add or delete chapters or subjects and give it its final form and outlook.
However including the contents we mentioned above is crucial.
The size of your company profile should be 12 to a maximum of 15 pages, think about the
time that your potential customer is willing to give to read your profile. Put yourself in the
position of your potential customer and only include information that you think he would
like to know to enable him to do the business with you. Follow the AIDA structure step by
step. First catch the Attention, then generate Interest and create Desire to get him into
Action. Be informative and business like.