13-05-2013, 02:37 PM
Hyundai motor in India
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ABSTRACT
In this research I have survey about Hyundai company and how its promotional schemes affecting sales. During this research I have interact with layout of Hyundai motor in Sri Ganganagar. After this research I came to know how promotional schemes affecting sales and I also know about Hyundai promotional strategy to attracting people of Sri Ganganagar. In this report I have tried to explain entire research and facts.
INTRODUCTION TO AUTOMOBILE INDUSTRY
With five thousand years of history behind it, a five-decade young nation and the largest democracy in the world, India today has the second largest volume of human resource in the universe. It has no more than 2.5 per cent of global land but is the home of one sixth of the world's population of more than 1.1 billion. India possesses one of the richest reserves of biodiversity, minerals and metals, soils and water, flora and fauna in this part of the globe and has climatic conditions suitable for round the year economic activity in any part of the nation.
More than five decades of sustained and planned developmental initiative in India has yielded substantive results on social and economic fronts. Assisted by a comprehensive reforms programme since early 1990s, GDP growth in the post reforms period has improved from an average of about 5.7 per cent in the 1980s to an average of 6.1 per cent in the last decade, making India one of the fastest growing developing countries. Indeed, in the current year, India is amongst five fastest growing economies of the world. In terms of purchasing power parity (PPP), India is world’s fourth largest economy. The incidence of poverty has continued to decline and population growth has also decelerated below 2 per cent for the first time in four decades. Literacy has increased from 52 per cent in 1991 to 65 per cent in 2001. From agriculture to biotechnology and from base engineering to space, India’s rapid strides into various sectors have facilitated greater economic, social well-being.
Production
Although the sector was hit by economic slowdown, overall production (passenger vehicles, commercial vehicles, two wheelers and three wheelers) increased from 10.85 million vehicles in 2007-08 to 11.17 million vehicles in 2008-09. Passenger vehicles increased marginally from 1.77 million to 1.83 million while two-wheelers increased from 8.02 million to 8.41 million.
INTRODUCTION TO INDUSTRY
The Hyundai Motor Company is one if not the most dynamic automobile producer in any developing country. This is remarkable considering that the company is closing in on 40 years of existence. To outline its history one must also look into the life and times of its founder Chung Ju-Yung. It cannot be told without outlining the founders rise from the rice fields of Korea to the circumstances that let him to acquire the knowledge and determination that led to the creation of one of the fastest growing family owned businesses into a global competitor. His creation of numerous companies eventually let to the establishment of the Hyundai Group. The Hyundai Motor Company was one of these. He created it and transformed it from a mere assembler of Ford models to a designer and exporter of its own cars and engines in less than four decades. It has already become a major global player with plants and dealerships that span six continents. The company is one of the largest and most diversified business organizations with 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. The Hyundai Motor Company is but one which the Group is active in such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services.
MARKET PLAYERS IN AUTOMOBILE INDUSTRY
Car manufacturing in India first began in late 1940s. Earlier a couple of cars made by foreign technology were manufactured in India. But now, cars made my Indian car manufacturers dominate the business.
The future of car manufacturing in India is bright. Sensing this, foreign car manufacturers like Ford, Toyota, Hyundai, Suzuki, Honda and Skoda are spreading their base in the country. Domestic car manufacturers have also contributed to the growth of the automobile industry in India. The popular car manufacturers in India are:
Fiat India Private Ltd: The Fiat India that belongs to the Fiat Auto Spa group of Italy gives world-class cars to the country. This group has entered the motor vehicle sector more than one hundred years ago and has earned fame not only in India, but also abroad. Besides 'Uno', which is Europe's favorite car for the last two decades, the brands like Palio, Petra and Adventure have also become famous.
ACHIEVEMENTS OF HYUNDAI
Hyundai`s new model i10 made a clean sweep of all the `Car of the Year 2008` awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious `Indian Car of the Year` (ICOTY) award to the i10 as well.
The Santro and the Accent also received the `TNS Voice of the Customer - 2008` award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.
In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine`s `Car of the Year 2007`, the `Best Mid-size Car of the Year` award from NDTV Profit Car & Bike India, the `Best Value for Money Car`from CNBC Autocar and `Performance Car of the Year` from Business Standard Motoring.
Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the `Executive Car of The Year 2006` award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the `SUV of The Year 2006`.
FACT AND FINDINGS
In this research we find that the promotion schemes affecting the sale. Time to time company promotes it product by many ways to attract people, for buying its product and to create its good repo in the market. We also find that promotion by the company greatly affect the sale number of cars. Occasionally company provide different kind of schemes according to customer perception and wants. Company provide time to time service before launching any product in market to know the result of product