18-08-2012, 11:47 AM
IDEA CELLULAR LTD.
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IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator’s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license.
With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012.
Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India.
Idea is the winner of ‘The Emerging Company of the Year Award’ at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for ‘Best Billing and Customer Care Solution’ for 2 consecutive years. It was awarded ‘Mobile Operator of the Year Award – India’ for 2007 and 2008 at the Annual Asian Mobile News Awards.
OVERVIEW
Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India.
Idea is the winner of ‘The Emerging Company of the Year Award’ at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for ‘Best Billing and Customer Care Solution’ for 2 consecutive years. It was awarded ‘Mobile Operator of the Year Award – India’ for 2007 and 2008 at the Annual Asian Mobile News Awards.
Idea Cellular Limited (“Idea”) is a leading mobile services operator in India, with ~ 39 mn subscribers as on March‘09. Ideahas a subscriber market share of 19.5% in its 8 established service areas, and 14.5% in its 13 operating service areas.
After inclusion of Spice Communications, Brand !dea has 43.02 mn subscribers, corresponding to a 11.0% national marketshare.
CORPORATE STRUCTURE
IDEA CELLULAR :
100% -- Idea Cellular Infrastructure Services Limited (ICISL)
100% -- Idea Cellular Services Limited (ICSL)
100% -- Swinder Singh Satara & Co Limited (SSSL)
41.1% -- Spice Communications Limited (Spice)
100% -- Aditya Birla Telecom Limited (ABTL)
Aditya Birla Telecom Limited (ABTL) :
100% -- Idea Cellular Tower Infrastructure Limited (ICTIL)
16% -- Indus Towers Limited (Indus)
• ICISL – tower company owning towers in Bihar and Orissa service area.
• ICSL– provides manpower services to operating entities i.e. Idea & ABTL.
• SSSL– holds MSC real estate in the Delhi service area.
• Spice– provides GSM based mobile services in Punjab and Karnataka service areas.
• ABTL– provides GSM based mobile services in Bihar service area, and has 16% shareholding in Indus.
• ICTIL – holds towers de-merged from Idea, which will subsequently merge in Indus.
• Indus– a joint venture between Bharti Infratel, Vodafone Essar and Idea (through ABTL), to provide passive infrastructure
services in 15 service areas.