27-10-2012, 05:07 PM
IMPORT EXPORT MANAGEMENT
IMPORT EXPORT MANAGEMENT.pdf (Size: 166.59 KB / Downloads: 126)
THEORY CONTENT:
1. INTRODUCTION: (1) Meaning and scope of International Marketing. (2) Basis of International
Trade (3) Recent Trends in the world Trade (4) Barriers and factors impending world Trade. (5)
Regional Economics Grouping (EEC, LAFTA, ASEAN, LAIA). (6) Trade Point Programme of
UNCTAD initiated by Ministry of Commerce.
2. INDIA’S FOREIGN TRADE: (1) Recent Trends in Foreign Trade (2) Volume, Composition,
Direction of India’s Export and Imports. (3) Steps required to increase India’s Exports.
3. BASIC PRINCIPLES OF INTERNATIONAL MARKETING: (1) Importance of marketing in
international trade (2) Overseas Market Research: Methods and importances. (3) Sources of
information and importance of data (4) Identifying foreign markets (5) Market Segmentation,
Targeting and Positioning (6) Market Entry Strategies.
4. EXPORT MARKETING STRATEGY AND PRODUCT PLANNING: (1) Product Planning for
Exports (2) Concept of Marketing Mixed Products. (3) Consumers Buying Behavior (4) Selection of
Foreign Agent, Role and Function of agent, Agency Agreement, Remittance of Commission. (5)
Overseas Distribution Systems, Wholesalers, Retailers, Supermarkets, Chain tores, Departmental
Stores, Mail order Houses. (6) Promoting Products in Global Market – Personal Visit, Advertising and
Publicity, Trade Fair, Exhibition, Direct Mailing, Buyers-sellers meet.
5. EXPORT ORGANISATION AND PERSONNEL PLANNING: (1) Structural of Export
Organization – General and Marketing – product wise, market wise, buyer wise. (2) Types of
personnel required for exports – Recruitment, Selection, Compensation, Training and Development.
(3) Institution involved in export promotion role/functions commerce Ministry, DGFT, FIEO, RBI,
Customs, ITPD, Exim Bank, ECBC, Export Promotions Councils/commodity Boards, Commercial
Banks, Canalizing Agencies etc. (4) Role played by Chambers.