30-08-2014, 02:33 PM
INDUSTRIAL TRAINING AT LUNAR RUBBERS PVT. LTD
INDUSTRIAL TRAINING AT.pptx (Size: 364.22 KB / Downloads: 29)
OBJECTIVES
To study the nature of the industry & the various activities of the company.
To understand the various departments & its functions of the company.
To identify the main problems existing in the company.
To perform a SWOT analysis.
To analyze the problems & to provide solution to the extent possible
COMPANY PROFILE
Name of company : Lunar Rubbers pvt Ltd
Factory location : Thodupuzha (olamattom)
Nature of business : Manufacture of footwear
Umbrella,bagand school shoes
Founder : Issac Joseph
Unit started : 1976
Small scale industry : 1982 (registered)
Pvt. Company : 1993
Head quarters : Thodupuzha
ISO 9001:2000 Certified
Vision & mission
VISION
To become a leading player in footwear industry by providing quality products to the customers.
MISSION
Optimum utilization of resources.
To maintain internal quality system standard.
To provide society with superior products and the employees with good working environment
AWARDS AND ACHIEVEMENTS
State Consumer Protection Award for manufacturing consumer products.
Vanijya Ratna Award by Southern Vanijya Federation, Trivandrum.
Business Man of Kerala Award by Indian Junior Chamber, Zone-20.
Best Entrepreneur Award by Commerce Forum, St. Thomas College, Palai.
Best Entrepreneur Award by Kerala State Small Industries Association.
Vijayasree Award by Kerala Vyapari Vyavasayi Ekopana Samiti.
Best Entrepreneur Award by Indian Jaycees, Southern Zone
PRODUCTION UNITS
THODUPUZHA
Hawaii and umbrella unit
Polymer items
COIMBATORE
Hawaii and polymer items
MUNDAKAYAM
Hawaii
Polymer items
MYSORE
School bags
Hawaii items
Polymer items
Current growth
Lunars’ today has 35% market share in Kerala, Tamilnadu and Karnataka.
In roads into the markets of Andhra Pradesh and Orissa are already on and soon the product will spread to North India.
The company maintains healthy overseas trade too, now touching almost 20% of the total turnover
Exports are mainly to the Middle East followed by Europe and Africa
Export extends to Saudi Arabia, Oman, UAE and Kuwait. Bahrain and Qatar.
DEPARTMENTS
Production department
Purchase and HR department
Marketing department
Finance department
FINDINGS
There is no separate department which deals with concept of MIS.
it is carried by the personal department in an informal way.
There is no specific recruitment process followed in the organization
Lunar Pvt. Ltd company gives more importance to the quality of the products .
The major portion of income is contributed by the Lunar Hawaii chapels
Sales and Distribution strategies are comfortable
Good employee employer relationship
SUGGESTIONS
Better media planning with more concentration on television is necessary .
Make advertisement according to the changing taste and preferences of the consumers.
Demand forecasting techniques helps to avoid accumulation of finished goods.
Technology up gradation shall be done in the production process and also in the cutting unit.
Lunars can come up with more attractive designs for their chappals.
CONCLUSION
Lunar is a name that stands for quality Footwear and umbrellas.
Commitment and efficiency of employees helped Lunar products to capture the highly competitive market.
Product quality enables the organization to get the prominent place among the competitors.