02-02-2012, 03:48 PM
INTERNATIONAL BUSINESS, 7e
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Need for International Business
More and more firms around the world are going global, including:
Manufacturing firms
Service companies (i.e. banks, insurance, consulting firms)
Art, film, and music companies
International business:
causes the flow of ideas, services, and capital across the world
offers consumers new choices
permits the acquisition of a wider variety of products
facilitates the mobility of labor, capital, and technology
provides challenging employment opportunities
reallocates resources, makes preferential choices, and shifts activities to a global level
What is International Business?
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.