28-09-2012, 01:28 PM
7-ELEVEN IN TAIWAN
7-Eleven in Taiwan.ppt (Size: 684 KB / Downloads: 126)
Introduction
Convenience stores in Taiwan
A total of 9,184 stores around the country
Taiwan convenience store chains have become the densest market in the world
7-Eleven is the most popular one
Food is important role in convenience store
E-IPC, the research of Taiwanese people whose frequency to visit convenience stores which stated from 1988
1995 Answered once a week was 53.1%
2009, Answered once a week was 84.7%
among them…
50% : three times a week and once a week
34% : everyday
7.3%: over twice a day
Personnel management 2
Detailed and specific personal management
i. Work refinement
Example: Cleaning
ii. Core value
Example: 7-Eleven’s staff cannot answer “I don’t know” for their consumers’ question.
Seven technical words
Marketing Geographical
Geographical condition
“According to the Statistic suggested that the condition of location influences the store’s success of 60%” (Chen, 2006).
Confirmation of business place
Choosing the right place
Central construction
Decreasing the budget of advertising
Increasing the image of the business
Being controlled better and the quality would be better
Increasing the efficiency of delivery and decrease the amount of money and time spend on it