19-11-2012, 12:40 PM
ITC LTD
ITC LTD.pptx (Size: 1.2 MB / Downloads: 38)
Let’s Put India First
ITC's Vision
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders.
ITC's Mission
To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value.
ITC's Core Values
ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates values for all its stakeholders.
Other Products
- Kitchens of India
- Mint-o
- Candy man
- Bingo
- Expression
MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING STRATEGY type.
Always use their existing channels.
Utilizing nominal resources related with the brand Eg:- E-Chaupal, MangalDeep,
Brand Ambassador are selected according to the brands and mostly are YOUTH ICONS
They emphasize on going with the FLOW and making their Followers .
EFFECT ON ECONOMY
ITC is the Second Largest Exporter in INDIA
They have made a mark in the Business World for their Hotels, Management, FMCG (Kitchens of India),Cigarettes
Rural Development Programs have gained National and International Acceptance.
Total turnover of ITC is 21355.94 crores in financial year 2007-08.
Competitors of ITC Ltd.
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
RTCL Ltd.
Hindustan Unilever Ltd.
Marico