INTRODUCTION
Marketing is the process of creating or reorganizing an organization to succeed in selling a product or service that people not only want but are willing to buy. Therefore, good marketing should be able to create a "proposition" or set of benefits for the end consumer. Buyer or customer that offers value through products or services. STATEMENT OF PROBLEM
Now days customers can buy any product, but the customer wants quality products. So quality is important for any product. Branded products are welcomed by customers, because poor quality products can easily affect health. So the customer prefers good quality products. Therefore, the present study has been undertaken to discover the important things as well as the expectation of customers. In my study titled as "A STUDY ABOUT THE PREFERENCE OF AMWAY PRODUCTS BUYERS IN TIRUNELVELI". I focus customer preference on Amway products. OBJECTIVES OF THE STUDY
Study the factors that influence customer preference toward Amway products.
1. Study customer satisfaction towards the consumption of products.
2. Know the problems faced by the consumer and give suggestions on the basis of the
3. study. To briefly discuss the quality and rates of Amway products.
4. Analyze demographic variables such as age, sex, education
5. & income. To measure the level of opinion towards Amway products SCOPE OF THE STUDY
The scope of the study extends to the following related factors, namely, factors that influence customer preference with respect to these Amway products and also the level of consumer satisfaction with this product and the problems faced by consumers In the purchase and use of Amway products. Data were collected on the basis of the questionnaire. Although the main objective of this study is to analyze the problems faced by consumers through the use of Amway products.