09-07-2013, 03:47 PM
Importance, Benefits and Functions of Communication
Importance, Benefits.pptx (Size: 188.17 KB / Downloads: 21)
Importance
1.Ancient Heritage for Communication Principles
2.“Lifeblood’’ of Every Organization
3.Internal Communication
4.External Communication
5.Overall Communication Costs
Ancient Heritage
Greece-Rome: Oral Rhetoric Traditions,
Medieval-Renaissance-Continues
Writing was a permanent record of communication or language. Oral tradition was more redundant.
China(East) disagreed written believed more in the oral tradition as it flows smoothly upward and downward.
Tradition continues with Communication as an offshoot.
‘’Lifeblood’’
Organization cannot function without effective communication
Organization –group of people for business, political, professional, religious and social etc
Human interaction and to react are activities of communication
Ideas, decisions, proposals, contracts and agreements
Internal Communication
Downward- Employees from management, motivated and efficient. Management concerned about employee benefits-health care, insurance, promotions, work environment
Upward- Executives from the communication- frank opinions. Successful managers listen to complaints, opinions, problems and suggestions.
External Communication
Messages to outside the company to gain reputation. The appropriate proposal, report, telephone call, to negotiate a profitable sale, encourage collections
Communication to public regarding ‘’social accountability’’.
Enhancing their public image through environmental groups, government agencies, media and political groups
Eg: Disclaimer, CFC
Overall Communication costs
Hours devoted to interviews, daily report, conferences, memos, letters, newsletter etc
Time is a major factor in overall communication costs
A survey on how much time spent in writing on four professional areas:
Managers-49.4%, Technical Workers- 40.7%, Clerical Staff-29.1%, Social Service workers-51.6%
Emotional Expression
Emotional expression is not the outburst of emotion but to wisely show their distrust, dissatisfaction to other members in the company.
The members should:
-interact with each other
-convince and get convinced to perform effectively
-exercise your emotional behaviour and control on it
PRINCIPLES OF EFFECTIVE LETTER
1. Place the reader first:
Understand the reader, use right tone,
appropriate jargon and language, try to sound
polite and friendly.
2.Keep to the point:
Make a list of topics you want to cover.
Write keywords, examples, arguments and
facts.
Sort in best order.
Cut out anything that is irrelevant
3.Write a strong Opening:
Opening should be to the point. Your headline
and lead for your further message. Make first
paragraph stand out without your introduction.
For eg:
1. This is in reference to the
advertisement/telephonic conversation.
2. With reference
to the previous correspondence, this to
inquire the shipping details