28-08-2012, 04:45 PM
JANCY INDUSTRIALS
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HISTORY OF THE COMPANY
In 1965, Mr. Kuriyappan thought of manufacturing superior quality Tiles in the country. This vision became a reality with the setting up of JANCY INDUSTRIALS for manufacture of high quality tile products. Thus they started production of superior quality roofing, flooring and ceiling tiles. This tradition still continues at JANCY INDUSTRIALS as is reflected by Company’s slogan “BEYOND QUALITY”.
Today with nearly 45 years of experience, JANCY INDUSTRIALS has established it position in the tile industry. Its spectacular growth is reflected in its modern and comprehensive manufacturing infrastructure that harnesses the power of superior way to mass produce quality products. The JANCY INDUSTRIALS concentrates on four products, roofing tiles, flooring tiles, ceiling tiles and bricks.
COMPANY PROFILE
JANCY INDUSTRIALS-A PROFILE
JANCY INDUSTRIALS Private limited began its journey towards leadership in 1970 ,when it started the production of flooring and ceiling tiles as it was not common in the market in those times.
The company in its beginning era had its outlets only in kerala but with the development in production and selling strategies the company started its outlets in Tamilnadu also
Now its major transactions are concentrated in Tamilnadu and the main product being sold there is flooring tiles. It is of great demand in there. Now the company holds its major share of sales in tamilnadu comparing to kerala. Now the company offers
SALES DEPARTMENT
Selling the product in the market is a crucial stage of a product in its lifecycle. Selling is one of the most difficult by a firm.
The sales department is headed by “John Paul”. Activities of this department involves selection of customers distribution channel, sales forecasting, define market conditions, sales promotion measures, maintaining good relation with customers and dealers, collection of information etc.
The company sells its product direct to customers and through channels of distribution. Product like Bricks do not require marketing activities where as roofing and ceiling tiles are needed marketing.
MARKETING
In a most simple language marketing may be explained as a business function entrusted with the creation and satisfaction of customers to achieve the aim of business itself. For this purpose the company must use its marketing mix effectively. The combination of product, promotion, price and place are the marketing mix of the firm. These are major instruments of marketing in the hands of a management
CONCLUSION
The training programmer in JANCY INDUSTRIALS Thrissur is very informative and useful. Through this training programme I am able to know how each department in JANCY IDUSTRIALS is functioning and how well they are working hard to maintain their No.1 position in market. All the staffs in the firm are very cooperative and patient enough to train the students and the same cooperation is the one which make them perform well in the industry.