27-02-2013, 11:18 AM
KFC - FACILITY LOCATION AND LAYOUT
KFC.doc (Size: 981 KB / Downloads: 35)
Facility Location:
Facility location, also known as location analysis, is a branch of operations research concerning itself with mathematical modeling and solution of problems concerning optimal placement of facilities in order to minimize transportation costs, avoid placing hazardous materials near housing, outperform competitors' facilities, etc.
Once a firm has decided to open a new facility OR relocate an existing facility, it must decide the site where that facility should be located. The selection of location is most important for organization. The business commenced without proper location analysis may have the high risk chances and may not longer compete with other competitors.
KFC & Facility Location:
KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC is the third largest fast food chain with over 12,200 outlets in 99 countries. KFC has maintained its title, for the last 60 years, of being the chicken Experts. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997. KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers.
Presently KFC is branched out in eighteen major cities of Pakistan (Karachi, Lahore, Gujranwala, Sukkur & Muree) with more than 60 outlets nation-wide. The outlets comprise of franchises, company owned and affiliated. They used the proper method for facility location and layout analysis of new or existing outlets. Facility location involves the evaluation of various sites for a new facility.
Facility layout:
Means planning And Arrangement of all machines, utilities, employee workstations, customer service areas, material storage areas, aisles, restrooms, lunchrooms, internal walls, offices, and computer rooms, for the flow patterns of materials and people around, into, and within buildings Infrastructure services such as the delivery of line communications, energy, and water and the removal of waste water all make up basic utilities.
Conclusion And Recommendation:
KFC can progress rapidly by identifying new facility locations and increasing existing target market and facility locations by launching new competitive product chain at minimum cost. KFC’s Unity Drive had a simple but essential message and objective. To bring together the people of Pakistan by promoting in the words of KFC founder, “Unity, Faith & Discipline”. In a time of uncertainty and fear, KFC rose to the occasion and built a platform of solidarity and togetherness for the people of Pakistan. The campaign proved to be a successful initiative in not just providing hope for our patrons, but also allowed KFC Pakistan to take an effective step forward during tough times and entrust other responsive companies to act in a similar manner.