28-11-2012, 12:16 PM
KFC
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Indian protests
The first Indian KFC was opened in the city of Bangalore in June 1995.[101] This resulted in protests from the left wing, anti-globalisation and environmental campaigners and local farmers, who believed that KFC was bypassing local producers for specific suppliers.[102] Many Indians protested the onslaught of consumerism, the loss of India's self-sufficiency, and the disruption of India traditions.[103] The protests came to a head in August 1995, when the Bangalore outlet was ransacked at least twice.[101] The Bangalore outlet demanded, and received, a police van permanently parked outside it for a year.[102] M. D. Nanjundaswamy claimed that KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed.[104] Former environment minister Maneka Gandhi joined the protestors.[104] KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.[105] A store in Delhi was closed by the authorities, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. KFC responded by keeping a low profile during its initial years in the country, and introduced vegetarian dishes tailored for the Indian market.
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KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM)
Multibranding The Power of Two!
Yum! Brands is the worldwide leader in Multibranding, offering consumers more choice, convenience and value at one restaurant location by combining two of our great brands under one roof.
Multibranding is changing the landscape of the quick-service food industry in the United States. Yum! Brands has more than 3,900 company and franchise-owned multibrand restaurants worldwide (Q4 2007).
For example, the power of KFC + Taco Bell=
• Two National Media Budgets
• Two Category Leading Brands
• Two Menus can broaden the customer appeal and have the potential to increase average check size.
• Complementary dayparts can bring more customers to the restaurant throughout the day.
KFC franchises and how to invest in them
• Franchises KFC have been fast paced enterprises. They deal specifically with fast foods and original recipes. KFC franchises offer entrepreneurs an opportunity to enjoy the tiding of fast food business. The enterprises have been on top of the list for entrepreneurs due to their track record in the fast food industry. Entrepreneurs have been buoyed by the prospects of enjoying financial independence as well as being in control of the business. This is because there is very remote participation of the parent company in the day to day operations of the business. You will be responsible for the management decisions that need to be made for the running of the business. In other words you are more or less the boss.
• To become a franchises KFC operator is definitely a dream of many people. The good thing about fast food establishments is that they become very popular within short periods of time due to the fact that people are becoming busier day in day out. This means that cooking is becoming very difficult task over time. In this case therefore, fast food establishments come in handy and have therefore become very popular. The success of franchises KFC is also boosted by the reputation of the company.
• There are however qualifications that any aspiring entrepreneur with KFC franchises should take into consideration. The first one is obviously monetary conditions. The financial implications of such an investment are bound to be tremendous. It is therefore important that any person consider the amount of money that they would be required to raise. The Franchises KFC are relatively high priced in comparison with other types of businesses. One would be expected to be in a position to raise a minimum of 1.5 million dollars. This is definitely not a small amount of money. In actual sense one is required to raise an initial fee amounting to 25000 dollars. There is the renewal fee that you should also take into consideration which is paid annually.
• One thing about the business is that it will be necessary for you as the franchisee to have some experience in the food related field. This will safeguard your success in this particular enterprise. If you do not have this experience, it would be necessary for you to hire the services of someone who does.
• Entrepreneurs interested in the franchises KFC will be happy to know that they will be provided with training and support programs that will assist them with skills pertaining to handling the business. In addition, the crew is trained on how to manage many branches as well as brand recognition and advertising strategies.
• One thing that you have to consider is the time frame imposed by the company. As much as the lease period is 20 years, the franchisee is required to undergo background checks for up to 12 weeks and 3-9 months to approve the site. In addition, you would have to begin construction within 8 months and start the business in an year’s time. The parent company provides standard plans for building though the franchisee is free to hire his workers or engage the company’s workers at a fee.