20-10-2012, 01:32 PM
Lux Beauty Soap
Lux beauty soap Final.ppt (Size: 2.24 MB / Downloads: 63)
Introduction
Lux is a global brand developed by Unilever
Name ‘Lux’ derrived from luxury
Introduced as lux toilet soap in 1924
Launched in india in 1929 as a Beauty Soap
It came in different colures in 1958
Different variants of soaps are available now such as Almond, Orchid, Saffron, International, Chocolate, Honey, Rose etc.
Market Share of HUL – 54%
Market Share of Lux – 15%
Toughest Competitor – Internal competitor i.e. Lifeboy with 17% Market share compared to other brands of soaps.
The most beautiful women in the film industry endorsing the brand.
Buyer Responses
Why consumer will chose lux over its competitors? What unique features lux is offering? Why ladies are attracted towards lux?
Advertisements:
- Lux hires famous celebrities to change or make brand new image of lux.
- Ashwariya Rai, Katirna Kaif, Priyanka Chopra etc are endorsing this brand.
- Lux makes people to belief that it is better product than others by advertising through these celebrities.
Variety:
- Lux is famous for its so many flavors.
- Consumers wants different varieties in their daily soaps such as different types of flavors with different action like for cleansing, whitening ,soft youthful skin, glowing skin etc.
- lux is focusing on all these things with different variants in their beauty soap in order to maintain their existing customers and acquire new ones.