16-08-2012, 01:10 PM
MARKET SURVEY FOR LAUNCHING A NEWSPAPER
1MARKET SURVEY.pdf (Size: 210.02 KB / Downloads: 49)
Origin of Newspaper:
The first printed forerunners of the newspaper appeared
in Germany in the late 1400's in the form of news
pamphlets or broadsides, often highly sensationalized in
content.
In the English-speaking world, the earliest predecessors
of the newspaper were corantos, small news pamphlets
produced only when some event worthy of notice
occurred. The first successively published title was The
Weekly Newes of 1622. It was followed in the 1640's and
1650's by a plethora of different titles in the similar
newsbook format. The first true newspaper in English was
the London Gazette of 1666. For a generation it was the
only officially sanctioned newspaper, though many
periodical titles were in print by the century's end.
Newspaper History in India:
The history of newspapers in India is equally
interesting. The introduction of newspapers in India was
hastened by the spreading sense globalization amongst
the countrymen who wished to be informed about the
recent events in the world. It was during the same time
that the first newspaper of the country was introduced in
Calcutta (Kolkata). The newspaper titled Calcutta General
Advertise or Hickey’s Bengal Gazette was introduced by
an eccentric Irishman called James Augustus Hickey
during the 1780’s.
History and Evolution of Indian Newspapers:
Although there was a flurry of English broadsheets during
the eighteenth century, newspapers in regional languages
made its way much later during the second half of the
nineteenth century. First on the list were two Bengali
newspapers called Samachar Darpan and Bengal Gazette
while the first Hindi newspaper was Samachar Sudha
Varshan. The Hindu newspaper which was launched as a
competitor of Madras Mail became the first national
newspaper of the country. Soon it became the voice of
the nation during the establishment period
Research objective
Our objective is to design a newspaper according to the
taste and preferences of the consumers. Launching of the
newspaper will be based on a survey conducted to find
out the demographic and geographic segment which is to
be targeted.
Segmenting and positioning the newspaper correctly in
the market will maximize the revenue and add to the
value of the product.
Conclusion
Finally we have reached to a conclusion that: By
considering the various aspects and parameters mention
in the questionnaire and the data analysis section we
have design our newspaper.