01-04-2014, 11:32 AM
MARKETING ASSIGNMENT
MARKETING ASSIGNMENT.pptx (Size: 109.11 KB / Downloads: 20)
The world is changing all around us & to continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. It creates a long-term destination for our business and provides us with a "Roadmap" for sustaining in the market.
Our Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• To refresh the world.
• To inspire moments of optimism and happiness.
• To create value and make a difference.
Our Vision :
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
Offensive Strategy :
Offensive Strategy is a strategy of aggression. A firm that is not presently the leader usually employs it, but it aspires to leadership position in the Industry.
Defensive Strategy:
The leader who has the compulsion to defend his position against the confrontation of powerful existing competitors or to dislodge the leader from his topmost position usually employs it.
Niche Strategy:
A firm practicing the niche strategy neither confronts other nor defends itself. It cultivates a small market segment for itself with unique products / services supported by a unique marketing mix.
ADVERTISING CAMPAIGN:
While designing the advertisement campaign, it is necessary to keep in mind the opinion leaders. Youth are the opinion leaders of the present time. And thus it becomes necessary to design the campaign keeping the youth in mind. The opinion leaders would further move down the message to the less active members of the society.
This is exactly what we are doing. We have started an advertisement campaign stressing the point of purity and about the patent right the company has over the breakaway seal. The company has tried to put the message across louder, by using the ad campaign that catches the eye of everyone, specially the youth.
PACKAGING AND DISTRIBUTION:
PACKAGING:
Variety is spices of life. Today for any business organization to be successful it has to provide its customer with the differentiated product that is a value buy for them. In order to cater to the changing needs of the customer the business has to continuously come out with the variants of the products so that it can target the maximum segments.Today our company is offering a variety of packaging options like: 1 lit, 2 lit, 5 lit, 20 lit.
DISTRIBUTION:
It’s obvious that availability holds the key to the market .For any product to be successful the distribution system has to be really good. Our strategy is to build a direct distribution system at an all India level. In company owned trucks and carts, this would make it the largest fleet owner in the country. We are planning to have our own distribution network in places where we have our plant.