13-08-2012, 03:45 PM
MARKETING MANAGEMENT Multiple Choice Questions
1MARKETING MANAGEMENT.pdf (Size: 19.51 KB / Downloads: 154)
1. Marketing is
a) Gift
b) Token
c) Donation
d) Exchange process
2. Advantage of sales is to
a) Consumer
b) Merchant
c) Agent
d) manufacturer
3. wholesaler is a
a) middleman
b) producer
c) manufacturer
d) customer
4. selling concept is:
a) production oriented
b) sales oriented
c) customer oriented
d) All of the above
5. Marketing mix is Price, Place Promotion and
a) Advertisement
b) Discount
c) Product
d) Gift
6. Classification of customer into group is
a) Positioning
b) Branding
c) Segmentation
d) All of the above
7. Customers are
a) Buyers
b) Consumers
c) Sellers
d) Both a & b
8. Product has steady sales in
a) Maturity stage
b) Decline stage
c) Introduction stage
d) Growth stage
9. Price is set by
a) Customer
b) Manufacturer
c) Retailer
d) Wholesaler
10. Idea comes from
a) Customers
b) Employees
c) Bothe of theses
d) None of the above
11. In --------- demand, consumers may share a strong need that cannot be
satisfied by an existing product.
a) Latent
b) Unwholesome
c) Declining
d) Non-existent
12. Order-to-payment cycle is a component of ------------.
a) Internal company records
b) Marketing intelligence activities
c) Market research
d) All