30-05-2013, 11:39 AM
MARKETING- midterm exam
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1.During the introduction stage of the product life cycle
a) promotion is likely to be needed to increase primary demand
b) most products achieve intensive distribution
c) industry profits are at their highest
d) none of the above
2.The physical charactheristics of a population such as age, gender, marital status, family situation, education, and occupation are knownas
a) psychographics
b) target groups
c) demographics
d) populations
3. Which of the following is used as research instrument for data collection?
a) experiment
b) observation
c) questionnaire
d) information
4.A horizontal conflict of distribution channels is a
a) conflict between different levels of the same channel
b) conflict between firms at the same level
c) conflict between the consumer and the retailer
5.Evaluation of alternatives is the
a) first stage of the buyer decision process
b) second stage of the buyer decision process
c) third stage of the buyer decision process
d) 4-th stage of the buyer decision process
6.Which one of the following functions is a function of a distribution channel
a) risk taking
b) satisfiying the needs of consumers
c) increasing sales
d) controlling product value