27-09-2013, 02:51 PM
MOBILE BANKING AS A TOOL TO SECURE CUSTOMERS
ABSTRACT
Now a days it can be seen that customers are slowly warming up to the idea of using mobile
banking services. The customers find mobile banking attractive because they can
automatically view deposits and withdrawals as they occur and also pre- schedule payments
to be made or cheques to be issued. Further, one could also request for services like issuing of
a cheque book or stop cheque services over one‘s mobile phone itself.Another concept that
appeals to the customers is the anytime and anywhere characteristics of mobile banking
service. As a mobile is almost always with the customer it can always be used. Added to this
is the advantage that the mobile can be used over a vast geographical area. The reduces the
customer burden of having to visit the bank‘s ATM or a branch to avail the services rendered
by the bank to the customers.
The bank also sends an automated reply to the customers mobile when he withdraws or
deposits money or at the request of the customer itself. It can also be noticed that most banks
allow their customers to set up custom alerts that will let them know when their balance has
fallen to a certain level or let them know when they need to make a payment.