31-10-2016, 11:48 AM
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Research has shown that health promotion is a very important part in getting kids to eat healthy. The study discovered that utilizing STP (segmentation, targeting, and positioning together) was an important and fundamental principle in commercial marketing. To pinpoint the target audience (children), and focus on reaching that group were discovered to be more successful. Furthermore, the study showed that changing children attitudes toward healthy eating determined whether or not a campaign had success in getting kids to choose healthier options (Kazbare, Trijp, & Eskildsen, 2010).
According to Donato (2006), a campaign needs to have the following four components: having a specific purpose that explains the specific topic and goals of the study, aiming at a large audience that it is broad and not limited to certain areas, choosing a specific time period so that the effectiveness can be determined over time, and using an organized set of communication activities so that the campaign can be as effective and efficient as possible. Although, even if these components are covered, it can be difficult to determine if children will make a healthier food decision. According to National Health Education Programs to Promote Healthy Eating and Physical Activity, the effects of national education programs are often difficult to assess. Donato’s (2006) study showed that communication campaigns can create awareness, place an issue on the agenda, and influence behaviors such as healthier eating. (Donato, 2006).
Conveying Campaign Messages
Mass media is are another key component in whichinfluence on the decisions children make on about eating healthy or unhealthynot. Researchers have discovered that food commercials have a negative on children. According to Impact of Television Viewing Patterns on Fruit and Vegetable Consumption among Adolescents, the study suggests that in one study, television viewing was a factor in the decline of how many fruits and vegetable in children included in their’s diets. Over time, the effect the viewing had was significant in the actual consumption of the fruits and vegetables (Boynton-Jarrett et al., 2003effect ).
Television content plays a role in how children view diet options. Previous research determined that most food advertised on television is unhealthy compared to healthier choices. The “Comparative Analysis of Television Food Advertisements and Current Dietary Recommendations study,” discovered a relationship between the things children viewed on television and the food choices they made. It also revealed an inconsistency in the actual messages that were trying to be sent because most of the actors that were seen with unhealthy food never consumed the unhealthy food but testified to its goodness (Byrd-Bredbenner & Grasso, 1999).