11-01-2014, 11:04 AM
Assignment on Indian Terrain
Indian Terrai.docx (Size: 330.19 KB / Downloads: 26)
INTRODUCTION
In its ten years of existence, Indian Terrain has become synonymous with style and comfort. Today, the brand retails in more than 150 towns; has more than 70 Exclusive Brand Outlets across the country and many more stores in the pipeline. In 2009, Indian Terrain decided to introduce a loyalty program and Capillary stepped in.
Corporate History and Evolution:
When one thinks of semi-formal attire, one brand comes to mind a tad faster than the rest – Indian Terrain. Over time, the brand has nurtured this category and engaged its target When one thinks of semi-formal attire, one brand comes to mind a tad faster than the rest – Indian Terrain. Over time, the brand has nurtured this category and engaged its target audience in When one thinks of semi-formal attire, one brand comes to mind a tad faster than the rest – Indian Terrain. Over time, the brand has nurtured this category and engaged its target audience in the age band of 28 to 40 years through a constant process of updation. In fiscal 2011, Indian Terrain is all set to reach its revenue target of Rs. 120 crore and is getting ready for the next level of growth. Its immediate plans include opening 30 more exclusive