20-08-2013, 01:20 PM
Marketing Strategies of Britannia
Marketing Strategies .pptx (Size: 1.06 MB / Downloads: 18)
Company Overview
About its establishment
Trustworthy
Its ventures and glories
BRITANNIA
The Brand Names Of the Britannia biscuit includes:
Vita Marie, Tiger Variants, Good Day, Treat, Jim-Jam & Pure Magic.
Leader - Britannia.
Challengers - Parle , Sunfeast , Priya Gold.
Followers - Dukes , Ampro, Champion.
Biscuit volume of this year have grown by 13-14% contributed mainly by Tiger, 50-50 & Good Day brands.
Marketing Environment:
Quality
It refers to features of a product that allow it to meet customers’ expectations.
To ensure good quality,
Quality raw materials
Quality production process
Quality design
Through these stages Britannia Good Day adds value.
Britannia uses many processes to achieve quality. It uses quality assurance, control and total quality management to make sure that its quality standards are met. All of these quality processes tie in together.